Service as Strategy: Lessons from a Local Business That Gets It Right

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Service as Strategy: Lessons from a Local Business That Gets It Right

Friday, April 17, 2026 (11:00 AM - 1:00 PM) (EDT)

Description

What keeps customers coming back?

It’s not just your product. It’s the experience you create every single day.

Join us for an interactive workshop focused on customer service and staff training for local business success. This session is designed for local business owners, managers, and team leaders who want to build stronger teams and deliver exceptional customer experiences that drive repeat business.

In this session, you’ll learn how to:

Train your team to represent your brand with confidence and consistency
Create a customer experience that turns first-time visitors into loyal advocates
Set clear expectations and accountability for staff performance
Lead with a service mindset that strengthens your culture and your bottom line

This isn’t theory. It’s real-world insight from one of our community’s most successful and growing business owners, who has built Pittsboro Feed and Pittsboro Pet Supply into trusted, community-centered brands by putting people first.

If you’re looking for practical ways to strengthen your team, improve customer retention, and create a business people want to come back to, this workshop is for you.

Free for Chamber Members | $20 for Non Members

Lunch is included, along with time to connect with fellow business leaders navigating the same challenges and opportunities.

Josh Miller, Owner
Pittsboro Feed & Pittsboro Pet Supply

Josh Miller is the owner of Pittsboro Feed and Pittsboro Pet Supply, two locally loved businesses known for their commitment to customer care, knowledgeable staff, and strong community relationships.

With years of hands-on experience in retail operations, team leadership, and staff development, Josh has built a business model centered on trust, consistency, and service. His approach focuses on equipping team members with the knowledge and confidence they need to serve customers well, while creating a workplace culture that values accountability and connection.

Josh brings a practical, no-nonsense perspective to what it takes to run a successful local business, sharing lessons learned from day-to-day operations, hiring and training staff, and building long-term customer loyalty in a competitive market.